Pinhook Vertical Series Bourbon 9-Year Release

The Highball Agency partnered with Pinhook Bourbon to develop a creative content strategy for their 9-Year Vertical Series release. Embracing the concept of "Chapters of Time," we focused on highlighting the rich history and aging process of the bourbon. This was visually represented through a mix of nostalgic design elements, including crosswords, vintage newspapers, and old Polaroids that echoed the passage of time.

Our timeless set design reinforced the idea of longevity and tradition, making the bourbon the centerpiece of a story that evolves with each passing year. This multifaceted approach was woven into the campaign’s visuals, digital content, and advertisements, creating a cohesive narrative that resonated with both new and seasoned bourbon enthusiasts. The campaign successfully positioned the 9-Year Vertical Series as a true testament to craftsmanship and aging, connecting consumers to the essence of time with each bottle.

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