For the release of Bulleit Bourbon’s 10-Year Rye Whiskey, The Highball Agency was brought on to create a dynamic visual campaign that would drive brand engagement and elevate product visibility. Our work included high-quality content photography, with a focus on capturing the distinct character of the bottle and label. We also shot the full 10-Year lineup, offering a cohesive visual representation of the brand’s portfolio. Additionally, we emphasized the versatility of the 10-Year Rye through beautifully styled images of signature serves, aligning with Bulleit’s brand identity and appeal to discerning consumers. Our collaboration extended into editorial work, as we supported the brand’s feature in 802 Spirits Magazine by providing images that showcased both the whiskey and the blending team behind it. This multi-layered approach delivered a rich narrative for Bulleit’s launch, strengthening the product’s presence in both the digital and print landscapes.