For Captain Morgan’s 13-week Tailgate Tour, The Highball Agency played an integral role in documenting and amplifying the brand’s presence during the college football season. We traveled alongside the Captain Morgan Pirate Ship, which made stops at college campuses for tailgates and Thursday-Friday activations. These events were designed to raise brand awareness, where attendees could enjoy Captain Morgan cocktails and samples directly from the ship. Our team captured content every step of the way, showcasing the excitement, energy, and fan engagement that made each stop memorable. By creating a diverse range of visuals, from real-time activations to behind-the-scenes moments, we ensured that the brand's presence extended far beyond the physical events, engaging audiences both on-site and across digital platforms. The campaign successfully connected Captain Morgan with its target audience, building excitement and strengthening its brand identity in a fun and interactive way.