To celebrate the Kentucky Derby, we partnered with Pinhook Bourbon to create a photography-driven digital campaign that encouraged consumers to embrace individuality and tradition in their own way. Rooted in Pinhook’s ethos of doing things differently, the “Run Your Own Race” campaign brought a modern, approachable spirit to Derby season. This campaign targeted both on-premise and off-premise accounts, with creative assets tailored for versatility across digital placements. From organic social to paid ads, we delivered a series of vibrant, lifestyle-forward images that captured the character, confidence, and craft behind the bottle. The result was a visual narrative that stood out during one of bourbon’s most competitive moments of the year—inviting drinkers to raise a glass to their own version of the Derby.