Highball partnered with Smirnoff Vodka and Matchbox to bring their Gameday Experience to life at SoFi Stadium in Los Angeles, featuring NFL legend Vernon Davis and TV personality Scheana Shay. Our team provided creative direction, photography, and video production, capturing the high-energy atmosphere of the event while ensuring compelling social media deliverables for both the brand and talent. From behind-the-scenes moments to premium campaign visuals, we crafted content that resonated across digital platforms, driving engagement and amplifying Smirnoff’s brand presence.