Our agency collaborated with Pinhook Bourbon on a creative and engaging commercial video campaign that broke the mold of traditional whiskey advertising. The project involved every aspect of production, from conception to execution, including partial scripting, shooting, producing, directing, editing, and post-production. The concept was to create a humorous mockumentary based on the rising trend of Hobby Horsing, seamlessly tying it into Pinhook's brand messaging of individuality and doing things your own way. Our team’s goal was to deliver a campaign that not only entertained but also reflected Pinhook’s distinct approach to bourbon. This ad went on to win multiple commercial awards including a Viddy and Addy.