Highball partnered with the Balas Brothers to bring their Whiskeyland docuseries to life, offering an inside look at the world of bourbon through their unique lens. For their episode featuring Heaven Hill, we played a key role in connecting the filmmakers to our client, facilitating access to the brand’s rich history, and ensuring a smooth production process. As part of this collaboration, we provided on-site production support, assisting with filming, logistics, and overall project management to capture the best possible storytelling moments. This episode follows the Balas Brothers on an exclusive PR trip with Heaven Hill, where they explore the brand’s new Grain to Glass whiskey release, deep dive into the craftsmanship behind its production, and experience the heritage of one of America’s most storied distilleries. The video currently has over 133k views on Youtube and is also available on streaming services such as Apple TV and Tubi.